Taylor Swift’s 12th studio album, The Life of a Showgirl, has broken Spotify’s record for the most pre-saved album on the platform, surpassing her own previous threshold earlier established with The Tortured Poets Department.
This milestone was confirmed in late August 2025, ahead of the album’s release on 3 October 2025.
The use of Spotify’s Countdown Page—a feature providing fans with pre-save links, exclusive clips, track lists, and a live countdown—has been instrumental in building anticipation. Swift’s marketing team expertly leveraged it this time, issuing a steady stream of imagery and teasers to drive engagement on the platform.
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This pre-save achievement underscores Swift’s continued dominance in streaming and her mastery of album rollouts in the streaming era. The album’s lush, showgirl-inspired aesthetic and the return of producers Max Martin and Shellback have only added to fan enthusiasm.
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