Six months after it launched, Apple Music now has 10 million people paying to listen to it.
That has to be music to Apple's ears, considering it took rival Spotify six years to reach the same figure.
Spotify now has 20 million paying subscribers, with another 55 million choosing to listen to ads therefore getting to use the app for free.
After much anticipation, Apple Music launched in June 2015 and offered everyone a three-month free trial. Those who haven't unsubscribed have been charged €9.99 every month since their trial ended.
A number of artists haven't made their music available for streaming, most recently Adele who said that she wouldn't be giving sites like Apple Music or Spotify permission to stream her new album 25.
The singer told TIME “For me, all albums that come out, I’m excited about leading up to release day. I don’t use streaming. I buy my music. I download it, and I buy a physical [copy] just to make up for the fact that someone else somewhere isn’t. It’s a bit disposable, streaming.”
“I know that streaming music is the future, but it’s not the only way to consume music,” she said. “I can’t pledge allegiance to something that I don’t know how I feel about yet.”
Taylor Swift, who very publicly shamed Spotify for not paying artists enough per stream, made her album 1989 available on Apple Music for its launch saying "This is simply the first time it's felt right in my gut to stream my album. Thank you, Apple, for your change of heart."
