The iPhone 6 and the iPhone 6 Plus both go on sale in Ireland this morning.
Many retailers are opening their doors early to allow people an early chance to get their hands on Apple's latest offering.
The new devices come with several new features - among them is a larger, sharper screen and a 20 per cent improvement in battery life.
Silicon Republic Editor John Kennedy says while "Bigger seems better" in the tech world, consumers shouldn't feel under pressure to upgrade their iPhone.
