Following on from Mrs Higgins and her rickety old gate, Woodies has returned with another tear-jerker for us.
Woodie’s DIY, Home and Garden summer 2021 TV ad 'New Best Friend' introduces us to an imaginative little boy called Liam, who is showing someone around the garden - although we are not quite sure who he is chattering away to.
Liam and his new companion embark on an expedition where they encounter crocodiles, jump over boiling hot lava on the trampoline and trek through a wild jungle of clothes drying on the line. Liam then comes to a stop next to his mum’s flower bed where she is gardening happily in the sunshine.
He reveals who he has been showing around - he is dragging a cart behind him and in it sits a small potted plant. Liam gently picks up the little pansy and welcomes the little flower to its new home.
"These are all your new friends," he says, as he takes the pansy out of its pot, and plants it in the flower bed, patting the soil carefully back into place. “You’re going to like this place… and you look great, you’re my best friend."
Woodie’s New Best Friend ad campaign, filmed in Dublin is all about encouraging children and families to plant together – a hobby that will grow with them as they get older, becoming a skill they will have for life.