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Ad Watchdog Says Beach Campaig...

Lifestyle

Ad Watchdog Says Beach Campaign Wasn't Offensive

98FM
98FM

08:28 1 Jul 2015


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The advertising watchdog in Britain says a "beach body ready" campaign - which drew complaints for showing a slim woman in a bikini - was not offensive or socially irresponsible.

But the ad for Protein World weight-loss products remains banned because its nutritional claims aren't authorised on an EU register.

The Advertising Standards Authority had hundreds of complaints - but the company denied the poster was irresponsible.


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