It looks like cult makeup brand Urban Decay is to set up a stand-alone store on Grafton Street.
There are several concession outlets around Dublin already, including one in Debenhams on Henry Street.
The company has staked out a space near the shopping centre with hoarding that reads "Urban Decay is Coming"
Well known Dublin makeup artist Leonard Daly posted this photo to his Instagram earlier today.
A post shared by Leonard Daly (@leonarddaly) on
UD's makeup is known for it's edgy look (think Ruby Rose), with strong eyeliner and colour-pop shadows.
However in recent years it's probably become more well known for its massively popular 'Naked' palette.
It's not yet known when the Grafton Street store will open but we'll keep you posted!
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