The Jameson Distillery in Smithfield is reopening today.
It was closed for a refurbishment worth €11m last year.
It's hoped a new whiskey tourism strategy will grow visitors numbers to 1.9 million over the next 8 years.
The new centre offers tourists three fully-guided tours including tasting tours, whiskey and cocktail masterclasses.
Ray Dempsey, who has been General Manager at the Jameson brand home in Smithfield since its opening in 1997 said: “We have had the privilege of calling Bow Street home since 1780 and we’re delighted with our new makeover.
He added: "Visitors can look forward to immersive storytelling where they will be invited to touch, smell and most importantly, taste Jameson in the original Bow St. Distillery building."
