Online retailer ASOS has come under fire for glamorising suicide.
A belt like latex choker has been deemed 'offensive' and 'insensitive' by customers.
The accessory named the 'Hanger Latex Flame Choker', was modeled by a young girl with her eyes closed and her head tilted to the side.
In response to the complaints the product has been removed from the online retailer’s site.
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">We're sorry this product has offended you - this wasn't our intention! The choker has now been removed from the site.</p>— ASOS Here to Help (@ASOS_HeretoHelp) <a href="https://twitter.com/ASOS_HeretoHelp/status/953993509492723712?ref_src=twsrc%5Etfw">January 18, 2018</a></blockquote>
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