From next month, drivers will be able to reserve a specific number sequence on a registration plate.
Reserving a specific 152- reg sequence will cost you a thousand euro.
The government's turned down requests for it to introduce personalised plates.
The Finance Minister says he has no plans to allow for personalised plates - because Ireland is simply too small.
Michael Noonan says building a system to recognise personalised plates would be far too expensive given how few people would be expected to have one.