There have been 71 near misses involving Dublin's Luas trams and pedestrians so far this year.
A new public safety campaign is being launched this morning to highlight the danger of pedestrians being distracted.
Transdev boss Brian Brennan says its usually when people get distracted by their phones:
The campaign, being launched by the Minister for Transport Paschal Donohoe and Luas officials, is also releasing footage of these near misses
