Fitbit is opening its new European Middle East and Africa headquarters in Dublin today.
The new office will employ 50 people by the end of this year and will drive business for the wearable technology firm across the region.
The fitness tracker has seen substantial growth of 150 per cent across Europe in the second quarter of this year.
The company says they want to take advantage of the city's highly skilled workforce.
Des Power is Fitbit's new European Managing Director:
