Diageo is defending its annual ArthurÂ’s Day event after doctors warned of negative health effects.
Medical professionals are warning that the event glamourises alcohol and could disrupt attempts to fight binge-drinking.
But Diageo insists that nobody who goes to a pub to see a band this Thursday is being forced to drink while theyÂ’re there.
Director of Corporate Affairs with Diageo, Peter OÂ’Brien, says official figures show Ireland is drinking less and less alcohol.
