Diageo Announces Price Increas...


Diageo Announces Price Increase

Laura Donnelly
Laura Donnelly

12:55 26 Mar 2024

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The price of a pint is going up next month.

Diageo has announced a 6 cent increase to the cost of its products from April 15th.

The company makes beers like Guinness, Smithwick's and Hop House 13.

Publicans have described it as a "hammer blow" to the trade, following two increases last year.

The Vintners Federation of Ireland says: "Diageo’s announcement of a 6-cent increase in the price of a pint comes on the heels of a previous 12-cent increase in February 2023, compounding the financial pressures faced by publicans across Ireland.

"The VFI has expressed deep concern over the timing and magnitude of this increase, highlighting the severe impact it will have on the already struggling pub trade."

VFI CEO, Pat Crotty, says: "The announcement by Diageo is not just disappointing, it's a critical hit to an industry on the brink. Publicans have been navigating a storm of rising costs, including the increase in minimum wage, additional mandatory sick days and the impending pension auto-enrolment scheme. This latest price hike is a blow they cannot afford."

A Diageo spokesperson says: "We continue to experience rising input costs across our Irish business operations. In order to offset this, we have advised our on-trade customers that there will be an increase to the list prices on our full draught product range.

"This includes an increase of the equivalent of €0.06 per pint of Guinness and €0.09 on Guinness 0.0 and will take effect from 15th April’."

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