Champion Green: New Campaign U...

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Champion Green: New Campaign Urges People To Buy Irish

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04:02 25 Jun 2020


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Irish businesses are urging people buy Irish as the country emerges from COVID-19 lockdown.

The Champion Green movement is asking people to #SupportLocal and spend at least €20 a week in local shops and outlets to help them through the pandemic.

The movement was launched this morning with the support of Kilkenny Design, Visa and a range of trade associations.

Champion Green

Kilkenny Design CEO Marian O'Gorman said spending that €20 could save businesses and local communities all over the country.

“I’ll tell you why they should do that,” she said.

“Because we are all talking about jobs; we are talking about local people in jobs and local businesses.

“So, if every Irish adult citizen spends €20 a week in the local economy for 12 weeks, that will €875m to the local economy. That will save jobs and that will save businesses.”

The campaign launch featured a 20ft high butterfly mural, organisers said symbolises the ‘butterfly effect,’ where small actions lead to big impacts.

The movement includes a digital hub for businesses to highlight their local credentials and advertise products designed in Ireland.

Main image shows (L-R) businesswoman Aoibhín Garrihy and Kilkenny Design CEO Marian O’Gorman, 25-06-2020. Image: Julien Behal Photography


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