The Blizzards have released a ground-breaking new music video that uses motion capture technology to bring the band together during the pandemic.
The Irish band collaborated with Dublin creative production studio Algorithm Productions to create the video while remaining in lockdown in their own homes.
Each band member played out their new single ‘Pound the Pavement’ while wearing motion-capture (Mo-Cap) suits – allowing them to rock out together in a virtual world.
Finally. Video for #poundthepavement has dropped. What incredible people @algorithm_ie are. Shot remotely. Please share far and wide. Our industry is fucked at the moment but need to keep going . https://t.co/nc0P2CPBqz
— The Blizzards (@theblizzards) May 8, 2020
The video was directed by Algorithm's Kevin Freeney. He said the video is all about using technology to connect while in isolation.
“At some stage everyone has felt as if they’re on the inside looking out over the past few weeks and we wanted people to know that they’re not alone,” he said.
“We can still create beautiful and memorable moments by working together – even remotely.
“All of the mo-cap data for the video was recorded in our separate homes and all the animation was made by our team in self-isolation – a healthy challenge.”
The concept builds on the cover for the band’s first new album in 11 years, The Last Great Algorithm. The cover shows brain scans of the band members, taken while they were playing their music.
The video marks one of the first times the mo-cap technology has been used in this way.