Apparently there's more to life than being really, really, really ridiculously good looking.
Abercrombie and Fitch stores are giving eugooglies for their young chiseled models and replacing them with mere mortals.
They're also turning the music down and the lights up meaning they'll be bog standard clothes shops from now on.
The dramatic turnaround came after a decline in sales and the resignation of the former CEO Mike Jefferies.
The company is now understood to be going in a different direction, proving it is an ambiturner.
