The Social Media Awards, known as "The Sockies", took place last night at the RDS. It's the 5th year of the awards and as always was organized excellently by Mulley Communications. The awards were started to highlight the growing expertise in social media in Ireland and to show good examples of social media that others can replicate. For the first time the whole awards were sponsored by Maximum Media.
We are delighted to have won the award for Best Video (non broadcast) for our Best of Dublin Video.
(Videographer Matthieu Chardon)
We were finalists in 3 other categories this year; Use of Facebook by a Media Organisation, Best Business Twitter account – In-House Run and Best Experimental Format (Vine, Whatsapp, Snapchat).
Other winners on the night included Dublin Zoo who came away with two awards, one of which was the Grand Prix, AA Roadwatch who won Best Twitter Account and the website LovelyBeards.com won Best Use of Instagram.
A special award was given out on the night to the Yes Equality social media team who received a standing ovation from the 650 in attendance.
The full list of winners is now below:
Use of Facebook by a Small Business (In-House team managed)
HairyBaby.com
Use of Facebook by a Medium+ Business (In-House team managed) – Sponsored by Strata3
Aer Lingus
Use of Facebook by a Business/Brand (Agency Run)
SPAR Ireland
Use of Facebook by a Media Organisation
BreakingNews.ie
Use of Facebook by a Non-Profit/Organisation
Dublin Zoo
Best Business Twitter account – Agency Run
Littlewoods Ireland
Best Business Twitter account – In-House Run – Sponsored by Kantar Media
AA Roadwatch
Best Non-Profit/Organisation Twitter account
Dogs Trust Ltd
Best Business Twitter Campaign
AIB GAA
Best Mobile App
World Rugby – Laws of Rugby
Best Use of Instagram
LovelyBeards.com
Best Blog of an SME
Chill Insurance
Best Use of Social Media by an SME – Sponsored by Blacknight Two winners
Micro SME - Cuckoo Events
Medium SME - Tour America
Best Use of Social Media by State Body – Sponsored by SENSORPRO
An Garda Síochána
Customer Care using Social Media (Integrated)
Electric Ireland
Best Experimental Format (Vine, Whatsapp, Snapchat)
RTE Republic of Telly
Best Video/Video Campaign (non broadcast)
Dublin’s 98FM – 98FM Best of Dublin Awards
Best use of Realtime Marketing
Aviva Stadium Ireland vs. England
Zero Budget Social Media Campaign
Kilmacud Crokes GAA Club – Faces behind the Purple & Gold
Best Integrated Social Media Campaign – Sponsored by Cloud90
Dublin Zoo – Dublin Elephants
In-house Team of the Year
Lidl Ireland
Agency of the Year
Radical
Grand Prix
Dublin Zoo
