98FM has announced the appointment of Keith McCormack as its new Chief Executive Officer. Keith will begin his new role with 98FM on August 18th, 2014.
With extensive business experience in team leadership, strategy development, sales, digital and marketing, Keith joins from Failte Ireland where he holds the role of Director of ‘Visit Dublin’ and Head of Events, leading a team of over 40 people.
Prior to joining Failte Ireland six years ago, Keith was Head of Marketing for Greenstar where he had P&L ownership for various business units with B2C responsibility across sales and marketing. Earlier in his career, he held marketing positions at Glanbia and Irish Biscuits Ltd.
Commenting on the appointment, Gervaise Slowey, Chief Executive of Communicorp Group, said: “I am delighted to announce Keith McCormack as the new CEO for 98FM. With a strong track record in commercial development coupled with considerable sales and marketing experience, Keith’s expertise will be invaluable in growing 98FM, Dublin’s favourite radio station.”
Keith holds a degree in Marketing Management from Trinity College and a Masters in Public Relations from DIT.
