Comedian and talk show host Ellen DeGeneres has launched her own fashion and lifestyle website.
EDbyEllen gained over 300,000 subscribers in just 24 hours.
On the homepage, people are greeted by a video of Ellen welcoming them to the site.
Ellen says that "The ED brand encourages consumers to embrace and express their own sense of style and individuality through all parts of their life."
The site has a good mix of clothes, accessories and home decor.
Most of the stock is already selling out.