Ed Sheeran and Dermot O'Leary star in a new film for Tourism Ireland.
The online video shows the singer and X Factor host tell fans and prospective British visitors why Ireland is such a great destination.
The promotional video is part of a number of activities that will ensure that overseas tourism growth continues.
O'Leary's parents moved back to their native Wexford last year, while Ed Sheeran's grandparents are Irish.
A post shared by Dermot O'Leary (@radioleary) on
Ed previously revealed that he used to spend summers and Christmases in Ireland growing up - visiting his relatives in Wexford and Galway.
He used to busk in Galway and listen to trad bands during his time on the Emerald Isle.
It's clear Ireland has had a huge influence on his music and fans got to see this with the release of his hit Galway Girl last year.
There was a growth of 6.7% in overseas visitors to Ireland for the first half of the year according to the latest CSO stats. That's an additional 307,000 visitors compared with January to June 2017.