Ed Sheeran and Dermot O'Leary star in a new film for Tourism Ireland.
The online video shows the singer and X Factor host tell fans and prospective British visitors why Ireland is such a great destination.
The promotional video is part of a number of activities that will ensure that overseas tourism growth continues.
O'Leary's parents moved back to their native Wexford last year, while Ed Sheeran's grandparents are Irish.
Happy Mammy's Day to the queen of Wexford... and the south Suffolk walk scene.
A post shared by Dermot O'Leary (@radioleary) on
Ed previously revealed that he used to spend summers and Christmases in Ireland growing up - visiting his relatives in Wexford and Galway.
He used to busk in Galway and listen to trad bands during his time on the Emerald Isle.
It's clear Ireland has had a huge influence on his music and fans got to see this with the release of his hit Galway Girl last year.
There was a growth of 6.7% in overseas visitors to Ireland for the first half of the year according to the latest CSO stats. That's an additional 307,000 visitors compared with January to June 2017.
