The group which works to promote Dublin city centre as a place to visit and to do business is to change its name in order to connect better with the public.
The Dublin City 'Business Improvement District' is being re-branded and will now operate as 'Dublin Town'.
Minister for Transport, Tourism and Sport Paschal Donohoe will launch the re-brand later this morning.
Richard Guiney, CEO of the Dublin City BID, explains why they're re-branding:
