There's some big news for Beyonce fans. The singer has revealed part of her 'active wear' collaboration with Topshop. Ehhh it might be gym gear for you Bey, but we don't wear our good stuff to the Ben Dunne!
Introducing IVY PARK a new activewear brand for women. #IVYPARK
A photo posted by IVY PARK (@weareivypark) on
For those of you wondering what 'athleisure wear' means, it's a new term that's been coined to describe tracksuits that are acceptable to wear outside the gym. You wouldn't wear it to the office though, ya know? In fact, what athleisure reaaally means is Rich-and-Famous-Enough-To-Get-Away-With-Fashion's-Biggest-Faux-Pas. We digress.
Beyonce says the idea came from her difficulty in finding clothes she liked to wear for rehearsals. "When I'm working, I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me"
We can probably assume the name and ethos of the line is inspired by her daughter Blue Ivy. "My goal is... to support and inspire women who understand that beauty is more than your physical appearance."
Introducing IVY PARK a new activewear brand for women. #IVYPARK
A photo posted by IVY PARK (@weareivypark) on
That sounds great and all Bey but how many sheckles is this athleisure-wear going to cost us? It looks like we'll have to wait another fortnight to find out. Ivy Park goes on sale around the world in two weeks.
