Barnardos has launched their Lost Childhood Campaign. 1 in 7 children in Ireland are lost to homelessness, to poverty and to neglect. The charity, which works with more than 15,000 families annually, is calling for donations to support their work with children and families affected by these issues across Ireland.
Barnardos has created a powerful radio ad as part of the campaign.
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">At 08.55 this morning we aired a very powerful piece of radio with <a href="https://twitter.com/barnardos?ref_src=twsrc%5Etfw">@barnardos</a> & <a href="https://twitter.com/MindshareIRL?ref_src=twsrc%5Etfw">@MindshareIRL</a> across the Media Central network, reaching 288,000 Adults.<br>1 in 7 Children in Ireland are LOST<br>Join the <a href="https://twitter.com/hashtag/BarnardosSearch?src=hash&ref_src=twsrc%5Etfw">#BarnardosSearch</a><a href="https://t.co/ptn4vLLDZW">https://t.co/ptn4vLLDZW</a> <a href="https://twitter.com/hashtag/chooseradio?src=hash&ref_src=twsrc%5Etfw">#chooseradio</a> <a href="https://t.co/n3EsxPGDhB">pic.twitter.com/n3EsxPGDhB</a></p>— Media Central (@MediaCentralIRL) <a href="https://twitter.com/MediaCentralIRL/status/988748390661083136?ref_src=twsrc%5Etfw">April 24, 2018</a></blockquote>
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Barnardos CEO Fergus Finlay said: “We are standing here today because enough is enough. You only need look at the thousands of children living in hotels or in overcrowded accommodation without the space they need to live, play and grow, the thousands more living in poverty to see that childhood are not a priority in Ireland. How is this ok? How do we as a country think this is ok?
“No child should worry about whether they will wake up in the same bed tomorrow as they did today. No child should feel unloved or uncared for. Where a child lives or the amount of money that their parents have should not determine a child’s chances in life.”
Donations can be made here.