Allegations were made this week
Peloton pulled their viral ad featuring Sex and the City star Chris Noth, after two women accused him of sexual assault.
Speaking to The Hollywood Reporter, the two women – who do not know each other – allege the actor sexually assaulted them in separate incidents in 2004 and 2015.
However, the actor denies the allegations, branding their claims “categorically false”.
Shortly after the allegations became public, Peloton removed their online ad starring Noth released last week.
The viral video poked fun at his character Mr. Big’s demise in Sex and the City spinoff And Just Like That's... first episode, as he suffered a heart attack after working out on a Peloton bike.
In a statement, a Peloton spokesperson said: “Every single sexual assault accusation must be taken seriously.”
“We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot.
“As we seek to learn more, we have stopped promoting this video and archived related social posts."
In a statement, Noth said: “The accusations against me made by individuals I met years, even decades, ago are categorically false.
“These stories could’ve been from 30 years ago or 30 days ago — no always means no — that is a line I did not cross. The encounters were consensual.
“It’s difficult not to question the timing of these stories coming out. I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women,” he added.
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