Littlewoods Ireland were today unveiled as the new top-tier partner of both the Gaelic Athletic Association and the Camogie Association.
The online department store has signed a three-year deal which sees them become both the GAA Hurling All-Ireland Senior Championship and Camogie National League sponsor until 2019.
The football and hurling senior championships have had three sponsors each since 2008 and it's understood that Littlewoods Ireland will replace Liberty Insurance who signed up in 2013.
GAA President Aogán Ó Fearghail spoke at today's launch at Croke Park.
"This partnership will help us reach into new areas as we continually look at new ways of bringing our games to new audiences and supporters.
"I laud the fact that the arrangement also covers the activities and games of the Camogie Association which strikes me as a particularly good fit covering the wide spectrum of the GAA family given the area of expertise of Littlewoods Ireland."
The Camogie Association President Catherine Neary hopes that the new deal will help boost the profile of the game.
"The popularity of Camogie continues to grow and it is an exciting prospect for us to be associated with Ireland’s leading online department store, a company that is synonymous with innovation, fashion and style.
"This marks the first occasion that the National League has had a title sponsor and the Camogie Association is delighted that this national competition will receive a greater profile as a result of this partnership."
“We feel it is an opportune time to begin a partnership with the GAA," said Littlewoods Ireland MD, Geoff Scully.
"This is a new space for us and will allow us to engage with communities throughout the country through the Hurling Championship, Camogie National League and also the GO Games children’s events in Croke Park which we will be sponsoring. We plan on bringing our love of style and innovation to this partnership and believe it is a great fit for all involved."
