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Toyota Banned From Using "Best Built Cars In World" Slogan

98FM
98FM

01:09 20 Apr 2016


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Toyota has been banned from using the "Best built cars in the world" slogan. 

It follows a ruling by the Advertising Standards Authority of Ireland after Volkswagen complained about the catch phrase. 

In their ruling, the ASAI have said Toyta have proven to create the best built mass produced cars in the world, but not the best cars overall.

Volkswagen later withdrew the complaint during it's own emissions scandal. 

The Chief Executive of Toyota Ireland, Steve Tormey, says they are utterly confused..


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