Vulnerable road users are being encouraged to focus on their own visibility today, the shortest day of the year.
With less than seven and a half hours of daylight in store, pedestrians and cyclists are more in danger of not being seen.
New figures this week showed that one in five of those killed on Irish roads this year have been pedestrians.
The Road Safety Authority has launched its "Be Safe, Be Seen" campaign today, to coincide with the winter solstice.
Spokesperson Brian Farrell says during the dark days of December, it's extra important to be seen: