A bus company in Wales has apologised after advertising its fares with a picture of half-naked men and women and the words "ride me all day for 3-pounds".
Cardfiff based New Adventure Travel hoped the ads on the back of its new X1 service would be a talking point among city centre commuters.
Don't worry men, your bodies aren't immune from the sexualisation of @NAT_group either! Terrible marketing. pic.twitter.com/24KHF6LcIz
— Vicky Chandler (@VickyChandler) May 11, 2015
But after a backlash the group has promised the images will be removed from its buses within the next 24 hours.
