One of the groups calling for people to vote against marriage equality this month have hit back at the attention being given to their No posters.
Mothers and Fathers Matter sent a one-line press release by email, with the subject title 'Ok, you all want to talk about this poster thing, apparently. Here's our response.'
The group's posters, which feature the image of a baby boy and his mum and dad, have been attached to lamp-posts all over Dublin and the country, with tag-lines such as "children deserve a mother and a father."
It's since turned out that the couple featured in the image are actually in favour of marriage equality, and have explained that the image taken of them is a stock one and can be used for any commercial purpose without their prior permission.
The couple say they're "appalled" with how their image is being used, and a new mock-up of the poster has since appeared online with a Yes tagline.
There I fixed that! http://t.co/0bMAK53wnt pic.twitter.com/ZyhlgxnYx8
— James Larkin (@forbairt) May 7, 2015
Colm O'Gorman from Amnesty International has spoken with the family, and has said that they are really unhappy that their photo is being used as part of a campaign which they believe is "really offensive to a wide range of people and family types".
In a one-line response, Mothers and Fathers Matter said its "just worried that next week Colm O’Gorman will be shocked and appalled as he discovers the family in the Coke ads actually likes Pepsi".