Lazer cards at the ready, consumers will be heading to the shops en mass this weekend with lots of bargains on-line and in stores.
Up to 74 million euro is expected to be spent on the busiest shopping weekend on the year as the American tradition, Black Friday, makes its way across the pond.
The retail discount frenzy is being copied in Dublin stores and on the net.
The spending spree will be helped by the fact that its payday for most people.
Whoop.