Facebook is changing its News Feed to make it focus more on your friends and family rather than posts/news stories from publishers.
The social giant had been ranking shared stories higher in people's News Feeds, but Facebook will now place a greater emphasis on original content from your contacts after concerns from users.
Lars Backstrom, the company's engineering director announced the news in a blog post.
"We’ve heard from our community that people are still worried about missing important updates from the friends they care about."
"For people with many connections this is particularly important, as there are a lot of stories for them to see each day.
"So we are updating News Feed over the coming weeks so that the things posted by the friends you care about are higher up in your News Feed."
That means media publishers are likely to see a decline in their reach.
Backstrom added:
"Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience.
"For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts."
