One In Five Would Rather Lose...


One In Five Would Rather Lose A Pet Than Their Smartphone


02:01 5 Jan 2017

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While we may refer to ourselves a nation of pet lovers, almost 20% Irish people would rather lose their pet than their smartphone, a new survey has revealed.

The study of 500 smartphone users, which was conducted by Catalyst Market Research on behalf of, also found that smartphones involve a significant investment for most of us, with 62.23% revealing their smartphones are worth €300 or more.

However, a whopping 75.05% stated that they don’t bother to have these invaluable gadgets insured.

Unfortunately that risk doesn’t pay off with more than 40% of survey participants stating that their smartphones had either been damaged but repairable (32.32%) or broken beyond repair (8.28%) over the past two years. A further 11.51% of participants said their phones had been either lost or stolen, with 72.05% paying up to €100 to have their gadget fixed.

For anyone who has experienced one of these tricky issues, they will be happy to hear that is now offering all new Mortgage Protection, Life Insurance, Income Protection and Serious Illness customers free smartphone insurance for one year.

Commenting on the results of the survey, Peter O’Reilly, Director,, said: 

“At we recognise the important role that smartphones play in peoples’ lives with many of our customers coming to us through this channel. With this in mind we’re delighted to offer our customers complete peace of mind that, whatever happens their phones during the year, has them covered with free 12 months mobile phone insurance.”

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