Yesterday marked the official 40th anniversary of Marks & Spencer in Ireland.
The first store opened on Dublin’s Mary Street on 13th November 1979.
M&S marked the day with a series of in-store celebrations, including an archive installation on the ground floor showcasing a snapshot of the history of the brand in Ireland.
Customers were also shown examples of the uniforms staff would have been wearing, as well as womenswear from the 1970s/80s.
The first customer through the doors was presented with a bottle of Champagne and flowers.
Following this, the next 100 customers to visit the store received Golden Tickets, which entitled them to M&S Gift Cards of varying amounts.
Customers were also surprised with random acts of kindness throughout the day.
To mark the milestone year, the retailer introduced a limited-edition Irish pack of its iconic Percy Pig confectionery. Percy & Penny made a surprise guest appearance to say hi!
They were on-hand throughout the day meeting customers and handing out the recently launched Percy Pig advent calendar.
In a nod to the recently launched M&S Christmas ad, 40 dancers took to the street outside the store for a dance performance to House of Pain’s “Jump Around”.
Happy 40th Anniversary to @mandsireland on Mary Street!
The Thunders are in store, live with Barry Dunne, for the celebrations!
Percy and Penny are giving out some of their famous sweets for you too, so call down! #MANDS40 pic.twitter.com/rCRqgR5IlX
— 98FM (@98FM) November 13, 2019
