Swedish furniture giant IKEA is developing vegan meatballs.
Vegan alternatives are becoming more and more popular.
Just last week we saw the introduction on Applegreen's Vegan Sausage Roll.
Now IKEA has decided to make a meat-free alternative to one of their most popular dishes.
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Hej meatball lovers: We're working on a new meatball, made from plant-based alternative protein. We want to create a more sustainable version of our iconic meatball that looks and tastes like meat - but needs no meat. Read more via link in our bio. #ikeafood #meatballs #alternativemeatball #plantbased
IKEA's Famous Meatballs
Swedish meatballs, traditionally served with cream sauce, mashed potatoes and lingonberry jam, are a staple of most IKEA trips.
However, the company is aiming to create a more sustainable option for customers.
The retail giant say their new plant-based alternative "tastes like meat - but needs no meat", so will hopefully be just as tasty.
Michael La Cour, Managing Director at IKEA Food Services AB said:
“Looking at the quality of the products that we have been tasting I am looking forward to serve a delicious plant based meatball made from alternative protein at IKEA. I hope that the many meatball lovers out there will like it as well”
“We see a growing demand from our customers to have access to more sustainable food options and we want to meet that need. Our ambition is to make healthier and more sustainable eating easy, desirable and affordable without compromising on taste and texture.”
IKEA hopes to serve the new dish in all of it's restaurants globally.