98FM Are Proud To Announce Par...


98FM Are Proud To Announce Partnership With Toyota Ireland

Nessa Dinneen
Nessa Dinneen

11:07 24 Mar 2023

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We're very excited about this!

98FM has joined forces with Toyota Ireland as they become the Official Car Partner to our Thunder Team.

As part of the deal, the leading car brand has provided 98FM with three new boldly branded Toyota C-HR’s, Ireland’s best-selling hybrid electric SUV’s.

The 98FM Thunders are taking to the city streets every week, spreading Dublin's Good Times in the comfort, quality, and reliability that Toyota vehicles are renowned for.

Speaking on the exciting partnership, Zoë Bradley (Head of Marketing Communications and Corporate Affairs at Toyota Ireland) said:

“Toyota Ireland are excited to be partnering with the 98FM Thunders. Most importantly we are delighted to be contributing to sustainability with this partnership. We are excited to see our fleet out on the streets of Dublin”.

Roisin Reilly, Head of Marketing, Music and Entertainment Bauer Media, said: 98FM is a brand that is synonymous with Dublin life and our ‘Thunders’ are always at the heart of all the good times happening in the city and suburbs. Our new branded Toyota fleet ensures 98FM is always out and about capturing and creating ‘Dublin’s Good Times’.

If you ever spot a Toyota Thunder out on the streets of Dublin be sure to snap a pic and tag @98FMdublin and @toyota_ireland on socials!


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