Centra shops all over the country are selling half price half-loaves of Brennans bread today.
It's all to mark the anniversary of the Beast from the East, when Ireland suffered a national bread shortage.
Centra are slicing (see what we did there) the price of Brennans Half Pan all day long.
The 'Beast' lived up to all the hype, with Ireland seeing its greatest snowfall since the 1980's.
With schools, supermarkets and airports all closed for days with red weather warnings and severe conditions.
As well as Lidl Fortunestown destroyed with a stolen digger during looting in March in the middle of Storm Emma.
