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Plans To Treble Irish Gin Sales


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Irish gin producers are hoping to treble sales of the product by 2022.

It's part of a new five year strategy from the Irish Spirits Association.

The ISA says new products are set to hit the market and will see a surge in popularity of Irish gin.

The Strategy for Irish Gin 2018-2022 identifies the main target markets for Irish gin - while Ireland will remain the most important market.

Producers have also identified the UK, Spain, Germany, the USA and Canada as priority markets.

A barkeeper mixes a gin tonic in Germany | Image: Christian Charisius/DPA/PA Images

The strategy also sets out four key goals: to develop an Irish Gin Standard for quality and authenticity, promote Irish gin worldwide, help sustain the home market and support Irish gin producers.

This would involve working with State agencies to support growth and development into new areas, such as visitor centres.

The ISA says while overall alcohol consumption continues to fall in Ireland, gin has become increasingly popular.

According to Nielsen, 2017 saw a 44.3% increase in total gin sales in Ireland of both Irish and international gin.


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