The National Transport Authority has launched a campaign to encourage respect for taxi drivers.
It will run for six-weeks across digital and social media platforms, and on bus shelters and on-board public transport.
The idea behind the campaign is to make clear that drivers have a right to expect a working environment that is free of abuse and aggression.
"The objective is to engender a more positive working environment for taxi drivers," said Dermot O'Gara, head of public affairs at the National Transport Authority.
"What we want to do is highlight is that taxi drivers aren't just people who provide a vital service to the public. They're also our neighbours, our friends, our family, members of our community -- and as such deserve our respect."