The new Snap Pack is set to reduce plastic waste globally by more than 1,200 tonnes a year - the equivalent to 60 million plastic bags.
This is replacing the plastic wrapping used around six-packs with technology that glues its cans together.
Snap! Today we announce the world premiere of our new Snap Pack. An innovation that will reduce the use of plastic by of 60 million plastic bags. Find out more on https://t.co/4H5LKlRaLN #inpursuitofbetter #plasticwaste #innovations pic.twitter.com/Ry74m5GZ81
— Carlsberg (@carlsberg) September 6, 2018
The company says the Snap Pack has been three years in the making.
It is also switching to Cradle-to-Cradle Certified silver inks on bottle labels, to improve recyclability.