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'Feel Your Selfie' campaign launched

98FM
98FM

08:31 29 Mar 2015


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A new breast cancer campaign has been launched to remind women to examine themselves regularly.

Breast Cancer Ireland are promoting their Feel Your Selfie campaign to encourage the early detection of the disease.

The fundraising campaign asks women to post a selfie and donate money to the charity.

Breast Cancer Ireland released a smartphone app earlier this year, which features information on the three finger technique and reminders for monthly examinations.

CEO of Breast Cancer Ireland Aisling Hurley, explains the importance of the Feel Your Selfie campaign:


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