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Big Rise In Complaints Made Ab...

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Big Rise In Complaints Made About Bloggers

Brendan O'Loughlin
Brendan O'Loughlin

02:27 8 Feb 2019


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There has been a big rise in the number of complaints made about bloggers.

The Advertising Standards Authority dealt with more than 100 last year.

In 2016 that figure was just 11.

It follows a clampdown on influencers, who don't make it clear that they are being paid to promote content.

Bloggers Named & Shamed

Last year, the ASAI started to name and shame those who were misleading their followers.

In one case, blogger Rosie Connolly was found in breach of the new code.

She promoted a Rimmel foundation with filtered and photoshopped images.

In another case, blogger Grace Mongey, who goes by Faces By Grace, failed to flag fashion content on Snapchat.

She apologised and amended her post.

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