The average shopper now goes into up to 4 supermarkets every month to get the best deals.
New figures out today from Retail Ireland show consumer sentiment has reached a seven year high, but we're still keen to bag a bargain.
We're also buying more so-called 'big ticket' items like cars and furniture.
Retail Ireland's Chairman, Frank Gleeson says the Government can use the next Budget to step up recovery in the sector..
