White chocolate Coco Pops have landed in Ireland. Kellogg's have announced the launch of the new cereal flavour on their social channels.
The brand revealed that the new White Choc Coco Pops will be available in all major Irish supermarkets from later this week, retailing at €4.09.
On their Facebook page, Kellogg's posted:
"Just landed…WHITE CHOC COCO POPS! That’s right, you heard it here first. Get your hands on a pack now!"
"Packs are hitting Tesco and Asda stores this week, with other major supermarkets to follow shortly", the brand added.
Katy Bailey, brand manager for Kellogg’s Coco Pops said: "In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white chocolate Coco Pops that tastes as good as the original.
"Our food developers have succeeded and for the first time in the cereal’s 50 year history a white chocolate version will hit the shops."