Our own Muireann O'Connell has really touched a nerve with her tweet questioning Zara's definition of curvy.
The presenter says she couldn't believe this ad for jeans when she saw it in a Dublin outlet.
She added that her disgust has nothing to do with the models, rather she can't believe Zara's marketing and advertising team would define the womens' body shape as curvy.
"How didn't anyone on their marketing team go... 'Lads, lads, how about we don't piss people off?'"
The message has been retweeted over 7000 times and the story's been featured on web sites worldwide, including Perez Hilton, the Daily Mail Onlie and Mashable.
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