Roy Keane has admitted that it makes him "cringe" to see big English clubs like Manchester United and Liverpool celebrating when they finish a season in the much-coveted Premier League top four places.
The Irish assistant boss was speaking at a Show Racism The Red Card event at Tallaght Stadium this afternoon.
Liverpool, Manchester United, Manchester City, and Arsenal are all vying for a top four place this and a money-spinning spot in the Champions League but Keane's not impressed.
"When I see clubs like Liverpool, and even Man United, celebrating, getting the top four, I cringe at it, I really do.
"For any of these big clubs...do you think Real Madrid and Barcelona will be celebrating getting to fourth? Come on, get a grip."
Keane played for and captained Manchester United during the most successful period in the club's history, winning seven Premier League titles, four FA Cups and a Champions League title among other trophies.
The club has failed to win the league since the 2012/13 season while Liverpool's winless stretch in the top flight is even worse.
The Merseysiders last won the title in the 1989/90 season while they have not finished in the top four since the 2013/14 season.
"These big clubs, it's about getting your hands on a trophy", the Irish assistant boss insisted, "and that's what the name of the game [is], the glory.
"People talk about getting top four because of course the financial rewards etc, and it was great for teams like Leicester to qualify and win the league last year.
"But for the big teams like Man United, the Chelseas, the Arsenals, celebrating fourth is....I say shame on you."