A tongue-in-cheek campaign has been launched to try and make Dublin coffee drinkers more environmentally aware.
Dublin City Council, South Dublin County Council and Fingal County Council have come together to raise awareness that disposable cups are having a detrimental impact on the environment.
The new campaign, ‘Don’t Be Dick’, highlights how careless actions can have serious consequences on the environment, and asks consumers to think about their coffee drinking habits in a new way.
Most disposable cups are made from paper with a plastic lining to make them waterproof in order to hold hot drinks, which makes them unsuitable for recycling.
Fionnghuala Ryan, Executive Environmental Scientific Officer, Waste Management Services at Dublin City Council, said "These cups cannot be recycled in Ireland and can only be disposed of to landfill or incineration."
"A recent trial of segregated waste bins in Dublin City centre found that coffee cups contaminated all waste streams, so this presents a major litter problem for all local authorities", she said.
Sorcha O’Brien, Environmental Awareness Officer, Environment, Water and Climate Change, South Dublin County Council, said “It just makes sense - using your reusable cup allows you to have your coffee, your way, every day, and at a better price!"
"It also helps minimise waste being created, which in turns helps to make our Dublin a cleaner and nicer place for everyone", she said.