Social media influencers and bloggers are being warned to follow the rules and label paid promotions properly.
They're coming under fire from the Advertising Standards Authority for Ireland.
It's after complaints were made against Cork blogger Lisa Jordan for not labeling Snapchat posts as being sponsored content.
Complaints were also made against Dublin influencer Faces by Grace.
According to the Sundays Times, the authority released a statement warning bloggers of their responsibility under advertising guidelines.