Dublin is being re-created in New York and Beverly Hills as part of a new tourism campaign.
Window installations of famous Irish landmarks have taken over the windows of Saks Fifth Avenue.
They include scenes of Trinity College Dublin, the Giants Causeway, the Wild Atlantic Way and Ireland’s Ancient East.
Outside Saks Fifth Avenue | Image: Tourism Ireland
The project is running until October 5th.
A double-page spread about Ireland is also being featured in the Saks Fifth Avenue fall fashion book - which reaches customers in shops and through direct mail.
Image: Tourism Ireland
Tourism Ireland says it's prioritised North America as a market for 2017.
Visitor numbers from there for the first seven months of the year are up 17.4% on the same period last year.
Composite image shows window installations in Saks Fifth Avenue in New York | Image: Tourism Ireland