Today marks European Day Without A Road Death - or EDWARD.
It's taking place across Europe to raise awareness of road safety, and reduce the number of people killed every day on the roads.
The project has the support of senior politicians, police chiefs, policy makers and road safety professionals.
The European Traffic Police Network (TISPOL) says it's vital to gain the support of national governments to bring sustained and significant reductions in death and injury on Europe's roads.
TISPOL President Paolo Cestra says: "The tragic toll of road deaths is seen every day by police officers and collision investigators.
"Every day across Europe, around 70 people will set off on road journeys, but they won’t make it home.
"That means 70 families will receive a knock at the door with the life-shattering news that they have lost a loved one in what was most likely an entirely preventable crash."
Records show 43 people died on European roads on September 21st 2016.