Complaints against a campaign which claimed "100,000 people are alive today" because of abortion laws have been dismissed.
A poster by the pro-life campaign group, Both Lives Matter, appeared in Northern Ireland back in January.
The British Advertising Standards Authority (ASA) says it received 14 complainants over whether the claim was misleading.
The ASA says many of the complainants were that the 100,000 would be understood to be a precise figure, rather than an estimate.
But the watchdog found the figure was a large, round number "that readers would typically associate with estimates."
Both Lives Matter say they gathered information from government and health statistics, looking at abortion rates for women from Northern Ireland who have gone over to the UK and had abortions.